In the Front, On the Front

Published on: July 30, 2007
  • Facebook
  • Twitter
  • StumbleUpon
  • Delicious
  • Email

When word got to Dave Checketts that the Real jersey front was sponsorable, he immediately thought of Real Salt Lake’s partner in the 2006 XanGo Cup. “For the players, you have to put a name there that you are comfortable with,” Checketts said. “There are a lot of names we wouldn’t want to put there.”

On Friday, November 17, 2006, XanGo unveiled an unprecedented development in U.S. professional sports and Major League Soccer by announcing a landmark jersey-front sponsorship with Real Salt Lake.

The deal has been a dream come true for both organizations, leading to better practice facilities and a stronger fan base for Real while giving XanGo employees and Distributors an excellent outlet for their passion as well as increased domestic and global exposure for the brand.

XanGo President & CEO Aaron Garrity, Real Salt Lake Owner David W Checketts, and eight RSL players wearing the new XanGo-branded jerseys gathered onstage at the Salt Palace Convention Center to make the historic announcement in front of nearly 10,000 XanGo Distributors at the 2006 XanGo Revolution Convention.

The multi-year deal includes signage and promotional opportunities at the team’s home venue, Rio Tinto Stadium, in Sandy, Utah. Each year, Real Salt Lake’s international exhibition calendar will feature the XanGo Cup, which debuted on August 12, 2006, between RSL and Real Madrid, drawing more than 45,000 fans and 250,000 television viewers domestically. Select adidas/RSL training and off-field gear will also promote the XanGo/RSL partnership.

avatar

About:

Begun in Utah in 2002, XANGO is a privately owned nutrition and wellness company. Powered by a global network of nearly 2,000,000 independent Distributors, XANGO's expansive operations cover more than 40 nations worldwide.

Leave a Reply


Translation

EnglishAfrikaansShqipالعربيةБеларускаяБългарскиCatalà中文(简体)中文(漢字)HrvatskiČeštinaDanskNederlandsEesti keelSuomiFrançaisGalegoDeutschΕλληνικάKreyòl ayisyenעבריתहिन्दी; हिंदीMagyarÍslenskaBahasa IndonesiaGaeilge日本語우리말Latviešu valodaLietuvių kalbaмакедонски јазикBahasa MelayuMaltiNorskپارسیPolskiPortuguêsRomânăРусскийCрпски језикSlovenčinaSlovenščinaKiswahiliSvenskaTagalogภาษาไทยTürkçeУкраїнськаTiếng ViệtCymraegייִדיש



In This Article: